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MINOR CHANGES – Why most ads suck
An average commercial break on TV isn´t the most mind-expanding experience in the world. It is the exact opposite: a dull blend of flavorless clichés and stale conformity. The happiest families, the...
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QUOTE OF THE DAY
It is difficult to produce a television documentary that is both incisive and probing when every twelve minutes one is interrupted by twelve dancing rabbits singing about toilet paper. (R. Serling)
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DEAR CLIENT – Words of affection
If you asked an advertising creative to write a list of all the people he likes, his client would probably not make it to a top position. Joker from WHY ADVERTISING SUCKS vents his anger by writing an...
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NUMBER OF THE DAY
Estimative number of buttons pushed during the course of a TV commercial production (on computer keyboards, browsers, cellphones, photocopiers, fax machines, dashboards, cameras, spotlights,...
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The new Sony BRAVIA commercial – stolen?
After “Balls” and “Paint” it’s finally here: Sony BRAVIA’s third spectacular TV commercial “Play-Doh” is the story of a colorful rabbit population invading New York City. The film (agency: Fallon,...
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WEEKEND TRIVIA – of dubious brand names
My hometown Duesseldorf doesn’t really bristle with too many exciting cultural landmarks. But on weekends, it seems to inhale bus fleets carrying herds of senior citizen tourists that spend their...
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NUMBER OF THE DAY
Total number of spaces where you can stand around clinging to your 20-pounds-cocktail in the bar of the SANDERSON Hotel in London on a Friday night without a sinister-looking, ear-plugged giant...
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THE GOLDEN ARROW – how advertising will destroy the planet
It always kind of sucks when someone tells you that what you do is bad. Environmental activist Annie Leonard however does it in such a charming way that you can’t help but almost like her for it. Her...
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What you see isn’t exactly what you get …
Yes, advertising people are liars. I know. But Robert over at BASIC THINKING discloses one of the counless reasons why a slight exentuation can sometimes be quite advisable. At least when it comes to...
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THE F-WORD, REVISED.
A couple of months ago I told you about a senior citizen bus travel provider who didn’t seem too aware of the impression it might leave to typographically abstract the two diacritic dots in his family...
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